Kelly wrote:
My 02
... Maybe they were shooting for that mid range kit (prices) every Sonor enthusiast kept crying for. But won't purchase. They are afterall, Sonor guys.
Very funny, Kel. I don't know those enthusiasts, but it is hard to be enthusiastic. I never met a fade I couldn't dismiss; we know why the lugs look like they do and wish they didn't; names, badges... ffft. Hope it keeps them in business.
Kelly wrote:
I highly doubt energetic sales. And highly doubt Sonor cares.
Do you mean they don't care about sales, or they don't care about... um, well, drums, favoring instead the creation of a money pump... which would require sales?
I confess that I don't know much about the drum market; neither what's out there nor who's buying it. I thought Classix were the mid-range, like Phonics. Would have been more appealing, as a category that creates a desirable mental image, if Classix came in birch, beech and maple, which would be Sonor's pro line, and left the Chinese stuff be Force.
The term Ascent is an interesting one. In order to ascend, one must begin low and go higher. Since the term makes no sense at all when applied to beech (already available in SQ) or to the mezzanine price point, it surely is the ascent of the Chinese manufactured drum into the upper ranks of the Sonor hierarchy. Look for more ascending to come, would be my bet, if this pays out.
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SQ2Tigerwood, Steve Smith kit, SClassix scandi,Teardrop rosewood, Swinger blue ripple,snares: D505, D554, Steve Smith snares, SQ2 13x6.5 scandi, Benny Greb signature, Artist cottonwood, Lite
