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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Mon Jan 17, 2011 1:02 pm 
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I'll take the liberty of paraphrasing something Kelly once said, which was, 'It's about drums I love, not about a company I love'.

I am interested in the (i) company's overall business prospects, and, (ii) the product lines that are, per se, irrelevant to me, only to the extent that the foregoing (a) enhance, or, (b) preclude the company's ability to produce products that I am interested in.

Don't care about Fiats, unless they adequately subsidize the availability of a Ferrari.
:o :lol:

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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Mon Jan 17, 2011 2:49 pm 
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cliff wrote:

Don't care about Fiats, unless they adequately subsidize the availability of a Ferrari.
:o :lol:



Exactly... Although I drive a Skoda Felicia from 1995... :lol:

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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Mon Jan 17, 2011 4:13 pm 
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Actually "laughed out loud" Cliff.
In a few years, I see all this as a muted subject anyway. Tell someone at that point that you are playing Sonor Designers when they ask and you will get a reply like this: "scratches head ...Sonor...hmmm...weren't they big in the 50's?"

Goki...is that a car or an animal.


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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Mon Jan 17, 2011 5:32 pm 
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Kelly wrote:
Actually "laughed out loud" Cliff.
In a few years, I see all this as a muted subject anyway. Tell someone at that point that you are playing Sonor Designers when they ask and you will get a reply like this: "scratches head ...Sonor...hmmm...weren't they big in the 50's?"

Indeed.

Pretty much the same reaction I get these days to telling anyone younger than us that I regularly play a Rogers kit.

Rogers is now more associated with they crap that Yamaha is putting that name on, or the junk Brook Mays was pushing, than it is with what mine are. As you know, in the 60's, the quality us names were Ludwig, Gretsch, Rogers & Slingerland.

Hurts me every time I see the Rogers name on the new stuff that it is on today.

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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Mon Jan 17, 2011 6:24 pm 
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I hope they do well with them. I feel like the only way they are really going to bump up their market share in the US is to expand their endorser base and advertising. When I was coming up Sonor was the drum of choice for most of the top drummers and they had really high visibility in the trade magazines.
Get that back and people will start buying more high end drums, not chinese phonics..


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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Mon Jan 17, 2011 8:08 pm 
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tim wrote:
I hope they do well with them. I feel like the only way they are really going to bump up their market share in the US is to expand their endorser base and advertising. When I was coming up Sonor was the drum of choice for most of the top drummers and they had really high visibility in the trade magazines.
Get that back and people will start buying more high end drums, not chinese phonics..


Could well be. But the musical world is so fractured, and who is going to be the carrier of that kind of sales clout? Not a lot of Krupas out there, no matter how many may be better drummers. None of my young-day heros played Sonor, and when I did find out who played them, I didn't know their names. How is Danny Carey going for 'em?

The attraction to me was beautifully made drums and hardware. Guess I'd make a terrible marketer.

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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Tue Jan 18, 2011 1:59 am 
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Gregory wrote:
The attraction to me was beautifully made drums and hardware. Guess I'd make a terrible marketer.



Same here Greg... :)
Tim is right, but, as usual, Yamaha and DW steal the show when it comes to top drummers (in bands). And then we have Tama, Mapex and Pearl. Sonor is really between the last on the list.

What helps them a lot is the Percussion and school instrument sale, in Europe. I think they're unmatched there, just like Meinl...


We'll see what will happen... I just hope they won't change the 18" S Classix bass drum in walnut roots... :lol:

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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Tue Jan 18, 2011 11:07 am 
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cliff wrote:


Don't care about Fiats, unless they adequately subsidize the availability of a Ferrari.
:o :lol:


One might develop an interest in Fiat if they were suddenly badged Ferrari.

I was looking through ebay Sonor Signature listings the other day, only to discover there are almost no Signature listings, but a lot of stuff bearing the Signature name.

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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Tue Jan 18, 2011 11:29 am 
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Gregory wrote:
cliff wrote:


Don't care about Fiats, unless they adequately subsidize the availability of a Ferrari.
:o :lol:


One might develop an interest in Fiat if they were suddenly badged Ferrari...

Unlikely, but that seems to be the hope. :?

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 Post subject: Re: NEW SONOR LINEUP
PostPosted: Tue Jan 18, 2011 1:32 pm 
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cliff wrote:
Gregory wrote:
cliff wrote:


Don't care about Fiats, unless they adequately subsidize the availability of a Ferrari.
:o :lol:


One might develop an interest in Fiat if they were suddenly badged Ferrari...

Unlikely, but that seems to be the hope. :?

:lol: I meant the reverse: if Fiat were badged Ferrari, Ferraristas would take a horrified interest. 8-)

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