To Greg's comments, it seem to me that the Japanese companies Tama and Pearl mostly marketed their drums and hardware toward the heavy rock crowd since the '80s. Tama was the first company that I remember making really beefy hardware, and their drums still come with those huge die-cast hoops which I can't stand. That being said I was tempted to buy some Starclassics used because you can get them so cheap and they sound great to me.
Yamaha did this to a much lesser degree, as they had so many jazz, studio and fusion guys as endorsers but they are a huge company that makes everything from pianos to snowmobiles so it could seem to one that it's not just a "drum focused" or musical instrument company like others are.
Gretsch drums have always attracted me until I play them. I just don't dig the sound for the most part, or I guess I just prefer a sharper bearing edge.
The way drums look on the outside has gotten me into plenty of trouble over the years. I got into Sparkle lacquer finishes for awhile. I still like certain sparkles and glass glitters but not as much as before. I do love a lot of the Sonor type veneers, esp. scandinavian birch. But as I get older, I'm more concerned about the whole look of the drum particularly the lug design. There are fortunately so many ugly lug designs, that my eyes and wallet don't get tempted by those drums.
I fell in love with Premier Signias in 1992, and with a lot of detours into almost all the other drum companies including some small custom builders, that's where I have returned 20 years later. The shells, lugs, rims, iso mounts, and whole package is my cup o' tea I guess. Sometimes I wish they had some more exciting finishes but that is a small thing when you think about tone being the most important thing, no?
- D.